The Art of Copy Writing: The Business of Show

First of all, you might be wondering what “copy” is exactly. Also referred to as “ad copy,” it is any set of words used to sell something, usually in print. If you plan on having any promotional materials or a website for yourself or your show, you’ll need to write some copy.

Where to Start

Well that depends on what it is you are selling; is it yourself? Or a specific show? Either way you’ll need to describe what it is you are offering in an enticing way. Good copy is tantamount to a type of marketing seduction. Don’t panic, there are some tricks to can employ to up your game and increases your chances of success. The following is a short list of some of the most powerful buzzwords in show biz.

His amazing stage presence…

The extraordinary is possible when you…

Returning from her international tour…

A powerful performance that will leave your guests breathless…

A remarkable talent for gathering a crowd…

Consider us your entertainment solution…

Years of experience in front of all kinds of audiences…

An interactive performance that…

High Impact
High impact illusions and…

A versatile entertainer…

Award Winning
This award winning fire performer is…

With his long list of accolades…

You are guarantied to walk away with a smile on your face and…

Explain Yourself

When you make a statement, it’s important to try to justify or explain it. For example, “An amazing performance” is less convincing than “An amazing performance crafted over years of touring.” Don’t expect them to believe everything you say. Offering small proves when possible will make your claims easier to digest.

Refer to The Reader

Pick up any magazine and flip through the ads. What is the most commonly used word? “You”

Referring to the client is a great way to draw them in and away from any distractions you might be competing with whenever or wherever they happen to be looking at your promo. Sentences such as, “You won’t believe your eyes” and “We can help you find a solution that works for you” cover the topic of interest most appealing to all people: themselves.

Keep it Simple and Easy

It is important to keep your writing short and sweet. Despite cramming in those fifty-cent words, it still needs to flow and feel concise. Keep in mind that most people will only skim your copy anyway. If you want people to absorb the most important information, don’t surround it by the tedious and unnecessary. The best trick for concise copy is to write it out “long form,” which means with all the details and minimal editing. Then go back and see if you can take out anything that is repetitive, redundant or otherwise unnecessary. Be ruthless when distilling your writing. This takes patience, so take your time.

Bonus Tip

I find a small challenges when writing copy for entertainment related businesses is trying to find new way to refer to the subject at hand, the show. Here are some helpful synonyms for referring to your show:
Show, Performance, Act, Production, Spectacle, or Set

Images and video are wonderful promotional tools, however a well written intro paragraph or description can be a more powerful tool for wining over that potential client. It’s worth the headache and time to get it right. Good luck.

-Carisa Hendrix


Edie, a friend of mine, contacted me after I posted this article to mention a few grammar mistakes. He reminded me that spell checking, grammar and typos are an important step in the copy writing process. Remember to double check and get someone else to read through your work before publishing.

Note: Credit to Edie Bernhardt for grammar and editing.

Get A Free Tix to Light and Motion

Over the next 4 days at 2 random times we will chose a random L&M attendee on Facebook (using If their profile picture is a prop manipulation picture (bonus points if you use one of the new banner picture) you get a free weekend pass! Easy!!

Thank you agin and please keep spreading the word. We have people buying tix from Winnipeg to Vancouver to Portland, it’s going to be an amazing year.

Facebook Event Page

Our Authors

Firepedia Blog includes the best syndicated content from blogs and writers including the following. Contributers are listed in order of participation point accumulated on Firepedia as determined by CubePoints.

Syndicated Blogs & Authors

Dube Juggling
Providing world class juggling equipment since 1975.
Authored by Kyle Petersen, Naomi Donabedian, and Brian Dube
Visit Dube at


The online depository for juggling videos.
Videos posted by some of the best Jugglers on this world wide web.
Visit them at Juggle.TV


Noel Benedetti
An unreasonably passionate sideshow nerd.
Visit Noel’s blogs at:
Hey Rube Circus Blog


Circus Freaks
Connecting fellow skill toy enthusiasts with events, articles and much passion.
Authored by Marie Martin and Russ Sharek
Visit them at


Hoop Pretty
Hoop dancing and creative expression.
Authored by Barbra Ignatiev, Anna Stone and Rachel Ignatiev
Visit them at


Online skill toy and prop manipulation magazine.
Authored by Sean Stogner, Tash Kouri, Thom Thumb, Sennyo, Wesley Bellanca, and Topher Sipes
Visit them at


Spin Out Events
Movement events and inspiration.
Visit Spin Out’s blogs at:


Hoop City
A space for hoopers.
Visit Hoop City at


Firepedia Authors

Carisa Hendrix
A huge fire bug and the main organizer for Firepedia
Visit Carisa’s sites at: &


An award winning international hooping superstar and community leader.
Special thank you for your exceptional work on the hooping resource article.
Visit SaFire’s sites at: &


Ken Hill
Brilliantly unconventional prop manipulator and writer.
Visit Ken at:


Performer Feature | Jeffrey Olynek is Theatrically Yours

A Light and Motion favorite, for over a decade Jeff Olynek has lived and breathed fire performance. He has taken on the world performing in places such as Hawaii, Mexico, Costa Rica, and Key West. Trained with Barbara Kozicki and the Canadian Fire, Flag and Poi Association as well as many Cirque do Soleil performers.

Jeff is known for breathing new style into poi with movements inspired by both club swinging and modern dance, making his act is highly theatrical. His classes are always packed with smiling faces, this will be Jeff’s 3rd year teaching at the Light and Motion Festival.

Check him out his IMDB
or on facebook

Jeff’s 2011 Workshop List

Intro to Juggling

This class will turn a non-juggler to a juggler. Jeff has taught over 1000 students how to juggle and has an 80% success rate. By the end of the class participants will have a basic understanding of juggling theory and will be able to juggle 3 balls. All ready know how to juggle? Come take the partner juggling class.

Partner Juggling

This class will be a chance to play with other jugglers and get some pointers while you do so. We will focus on passing patterns between 2 people, as well as some 3, 4 and 5 person systems as well. The focus will be on ball juggling, but feel free to bring other props as well.

Intro to Poi

This class will lay a groundwork for poi moves and theory. We will be using the codified terms and systems of club swinging and apply them to poi in order to create strong shapes and clear basics patterns. This class is for those still learning poi, as well as those wanting to get back to fundamentals.

Pacific Fire Gathering

Event Details

Date: September 15-18, 2011
Facebook Group: PFG

Related Articles

Fire Bug Podcast 16 | Featuring Shireen Press
Shireen Press is one of the main festival organizers for the Pacific Fire Gathering.
List Your Event

Pacific Fire Gathering is still a new gathering and we are very excited to be creating a wonderful community tradition. We ask for your participation and suggestions for making this the best event it can be. This page will display a lot of useful information about rules, camping, workshops, food, and what to bring. But, the site-specific details won’t be posted until later. Our basic rules stay the same.

Firepedia Version 2.0

Hello fire bugs,

You may have noticed that content production on Firepedia has slowed down a little bit in the past two weeks.

We have been lucky enough to receive a few donations and some investments from people who really believe in this project. As a result we have been taking some time to begin to survey prop manipulators and work on the concept designs for version 2.0 of Firepedia.

We thank you for you patients and understanding while we take this time to reflect and grow.

If you have any ideas or feedback I’d be happy to hear from you at, you’ll be contributing to a better resource for all of us.

Editor-in-chief and fellow fire bug

Spring Cleaning Week

Hey There Fire Bugs,

Despite the snow here in Calgary, spring is in the air. We are captured by the excitement spin jams, festivals and the all round fun in the sun that is just around the corner.

As well as festivals spring also marks the annual tradition of taking stock of one’s live, home and possessions in an event know as “spring cleaning”. We sweep out the staleness of winter and let the freshness of a new beginning into our houses and minds.

We here at Firepedia are celebrating this wonderful and important ritual, by dedicating this week to spring cleaning. Look forward to articles and posts on cleaning your show case, your props, your mind and your house. Enjoy!!